The need for allergen-free cosmeceuticals were established first-hand by Clare due to he own personal struggle with Candida Albican – a wheat, dairy, sugar and gluten intolerance which she developed 10years ago whilst studying a BA at Brunel University. Clare’s 7-year research for a cure led her on journeys around the world to Egypt and Europe, investing in Chinese herbs and then to ayurvedic dietary rudiments all of which revealed one thing – the huge gap in the market for Allergen free skincare. Although many brands are becoming Vegan and Non-animal cruelty certified, they still cause problems for allergy sufferers. Frustration, the mother of all inventions, led Clare to formulating skincare at night whilst teaching A-Level English. After 3 years of perfection and qalifying as an Allergy Practitioner, Premae Skincare launched in Dec 2011.
PREMAE: Two words put together which exemplify the brands unique selling point Premium Formulae created and trademarked by Award Winning Entrepreneur, by Clare Eluka, PREMium formulAE.
The brand strategy is a luxury solution for delicate skin symptoms. High quality, competitively priced, morally inclusive. The brand’s mantra is “Irresistible Beauty Freedom For All”
“I have a dream that every woman will have a Vert Visage – a green face, where their skin will reflect a beautiful exotic garden of herbal beauty. This is the real answer to pro-longed anti-ageing” – Eluka
A Visage Vert 4 step system is a new philosophy designed by Clare which consists of layering the skin with Akaline Vegan ingredients to protect and preserve the skin tissue from signs of dehydration and depletion.
Premae became award nominated just after 40 days of launching by the Beauty Bibles Skins Matter wards for Allergy-free Show Olympia for the best freefrom face product for the Eczema moisturiser, Clemensy Balm – a testimony to the creative and innovative formulations, with real benefits to skin concerns, and has been featured in Marie Claire U.S, OK! Nigeria, Natural Health Magazine, GlossyBox and Sky TV.
Clare was nominated for 9 awards in 2012 and won 4 awards:
Entrepreneur of the year, Precious Magazine Awards 2012, Winner – announced Nov 23rd
Best Makeup Artist 2012, NEL Awards, Winner – announced Aug 22nd
Educator of the year by Women 4Africa Awards, Winner – announced May 19th
Personal Achievement of the year, Sunday Essiet Company, Winner, announced June 30th
35 Women Under 35, Management Today Awards 2012 – Longlisted as ‘one to watch, announced 10th July 2012 featured in the Sunday Times
40 under 40 Amazing Women, ‘Eco’ Category by Cosmopolitan Magazine
Red’s Hot Women Awards, ‘Pioneer’ Category by Red Magazine
Innovator of the year – Science & Technology, The Future Projects Awards 2012
Entrepreneur of the year, The Future Projects Awards 2012
BYA Awards, Business of the year 2012
As a philanthropist and humanitarian whom believes in charity and giving back to global local disadvantaged communities, supporting local co-operatives in Africa which led to her being offered the role as Entreprenuer Ambassador for the Ugandan Diaspora Bureau in Kampala, where Clare educates local disadvantaged entrepreneurs by shaping their business ideas into plans of action.
Clare is also commissioned by global charity, Children in Need to work with inner city London youth to educate them on the science of beauty. Watch the video of the winter master class in Hackney, East London. watch the inspiration educational video here
As part of Clare’s career, Clare is writing two books to educate people about the power of a plant based lifestyle, due for release late 2012 and is completing her Allergy practitioner diploma to open an Allergy-free clinic in 2013.